The blue in the sky grows thick, and the breeze gets cooler in the time for autumn. Recently, the winds got colder as if winter was standing right around the corner, but icy weather wasn’t enough to cool down the passion in MICE events. The atmosphere in the streets is ever more enriched with the festive music, and a wide variety of MICE events are packing venues across the country. At the center of it all, Gyeonggi-do has spent a busy month, jumping back and forth from global-level stages and hands-on local sites. The season of MICE—that would be the expression that best describes the month of October in Gyeonggi-do. The province was full of various MICE-related events, from the Korea MICE EXPO 2025, the country’s largest MICE exhibition, to Peaches Run Universe 2025, partnered with a top global motor sports brand. On top of that, the 2025 MICE Training Session strengthened the capabilities of MICE professionals in Gyeonggi-do.

The venues were filled with enthusiasm and energy, and we’ve captured those moments in this month’s GMICE Newsletter. Dive in and discover how Gyeonggi-do is bringing out the new trend and potential of MICE into the world!

[🧀GMICE Hot Topic]: Gyeonggi-do’s Exclusive Booth at the 2025 KOREA MICE EXPO, the Largest MICE Festival in Korea!

From November 3 to 5, Gyeonggi-do joined forces with Suwon Convention Center to operate a joint booth at the nation’s largest MICE event, the 2025 KOREA MICE EXPO, held at COEX. The province introduced its region-based MICE infrastructure and shared its policy direction for future development. The event brought together more than 350 organizations and companies (sellers) and over 200 domestic and international buyers, serving as a major platform for exchange. Gyeonggi-do highlighted its unique venues and MICE support programs for each of the region’s municipalities, while creating opportunities for meaningful interaction to broaden the network with MICE professionals worldwide. Why don’t we dive into the site and discover how Gyeonggi-do took a step out onto the global stage?

[🧀GMICE News ①]: “Peaches Run Universe 2025”, a Global Event Unraveled in Gyeonggi-do

On October 12, Peaches Run Universe 2025 revved up the excitement at the Everland Speedway in Yongin. This large-scale festival, jointly created by a world-renowned motorsports brand and a beloved local brand, brought together the thrills of cars, music, and culture in one unforgettable event.

The highlight was the F1 demo run by driver Valtteri Bottas, who tore through the 4.3 km circuit in spectacular fashion, followed by an exhilarating pit-in performance. The energy carried through with K-POP halftime shows, brand pop-ups, and food zones, all turning the venue into a vibrant celebration. This remarkable event was made possible through the Gyeonggi MICE Special Support Program. Are you curious? GMICE Newsletter is here to bring the event news to you!

[🧀GMICE News ②]: The Next Step to Raising Regional MICE Competitiveness: Goyang Hosts the 2025 MICE Capacity Enhancement Training Session for Gyeonggi-do Regions

On October 28, the 2025 Gyeonggi-do District MICE Capability Enhancement Training Session was held at Hyundai Motorstudio Goyang. Organized by Gyeonggi-do Tourism Industry Division, the hands-on program brought together MICE professionals from across the province to share policy directions and execution strategies. Participants gained practical know-how through a guided tour of unique venues, expert lectures, and regional case studies, discovering actionable insights for revitalizing MICE in Gyeonggi-do. Let’s take a closer look into the dynamic and inspiring scenes from the training site!